marketing

company: home and land magazine for california orange area

Competitor Environment - 

This section should describe the competitive environment in which your client operates. In addition to a description of the general competitive environment and structure it should include a paragraph description on each competitor, specifically highlighting what their competitive advantage is, if any.

Competitor 1.  

Description

Competitor 2.

Description

Competitor 3.

Description

Competitor 4.

Description

TARGET MARKETS - 

This section should introduce the current and potential target markets for your client.

Primary Market 1

A description of your primary target market (i.e. the market segment that will produce the majority of your sales).

Primary Market 2

A description of your primary target market (i.e. the market segment that will produce the majority of your sales).

Secondary Market 1

A description of your secondary target market.

Secondary Market 2

A description of your secondary target market.

Primary Target markets are 1) Realtors & Real Estate Brokers who list homes for sale. Real Estate agents can advertise on their own, or real estate brokers can advertise on behalf of their office and group of agents
2) Banking Institutions / Mortgage Lenders / Escrow Companies / Title Companies
Secondary target markets are:
1) Home Service Providers who help with a real estate transaction such as:Termite InspectionAppraisal CompaniesRestoration CompaniesAnything that a person is required to do when getting their house ready to sell 
2) Other home services industries that want to reach buyers and sellers
Example:FurnitureGarage DoorsLandscapingPools etc... Anything to improve y

Competitors in the South & Coastal Orange County area
Magazine: Dream Homes
for Luxury Syndication - LUXVT.com
for online Realtor.comZillow.com