Marketing

Mini-project 4 – Promotion Strategy (MP 4)

1.What is the message you want to get to your client, customer, or department? (Think of your unique selling proposition.)

2.What promotion mix element(s) will be best for your product? How will you deliver your message? What is your rationale?

3.What is the objective(s) of your promotion activities?

Mini-project 5 – Pricing Strategy (MP 5)

Assignment due: May 4, 2020 (M)

1.What factors will influence your product’s pricing?

2.What pricing strategy do you intend to employ? Why? What are some potential problems associated with your strategy?

3.What costs have to be recovered