Marketing

 Read the case The Happiest Brand on Earth at the end of chapter 2 and respond to the following questions  Questions 

 1. Use the BCG matrix to classify the various business portfolios held by Disney. 

 2. Describe Disney's competitive advantage. Do you think it is sustainable? Why or why not.  

3. Describe the marketing mix for one of Disney's franchises.

  4. What is Disney's growth strategy according to the strategic growth matrix? Explain. 

 5. Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into.