Marketing
yenia borroto
Visit the website at https://www.pepsico.com/brands/product-information
Explain how Pepsi Corporation organizes is business units into categories. What categories can you identify?
What business is Pepsi Corporation in?
Visit the website at https://www.coca-colacompany.com/topics/brands
Identify the business units owned by Coca Cola.
What business is Coca Cola in?
What is difference between the two companies?
Explain your answers using the strategic planning concepts your learned in chapter 2
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