Marketing

Check out the Environmental Performance Index https://epi.envirocenter.yale.edu/epi-topline (Links to an external site.)Links to an external site.

The EPI ranks 180 countries on different indicators that determine environmental health and ecosystem vitality. 

What country is number 1? Where is the US? Now click on the country and read the profile. What does the US score high in? Where do we need to improve?  Check out other countries, too.

Also, based on the reading from J. Ottman's book, how would you classify yourself as a green consumer based on the five classifications -- LOHAS, Naturalites, Drifters, Conventionals or Unconcerneds?  What about your friends?  Your parents?