Marketing

For this week's blog you should start honing in on the one company that you want to focus on for your case study. Be sure you have read over the assignment information for the final case study assignment.

This week you should take a deep look at the company and any partners involved in its sustainability practices.  State the company's mission and describe how sustainability fits their mission.  Somethings to think about:  What have they done in the past in relation to sustainability?  Have they partnered with other nonprofits in the past and currently?  Do they have a sustainability or a corporate social responsibility report on their website and do they have a CSR or Sustainability Office? Is sustainability a part of their branding and advertising? You have to do research beyond just their website.  Dig deep and use the library. Remember, use credible sources -- no "pedias", blogs slideshare, etc.

Your post should be 500 words and you should also respond to your classmates' posts as well.  This blog will help shape your final case study.  Be sure to cite your references in your post as well as list them!