marketing

  

Choose any brand or company you are interested in and answer the following questions based on the brand/company you have chosen. You should elaborate and support your answer by using text book’s concepts and applying those concepts into the brand or the company you have chosen. Simply writing several words as answer will NOT get the credit. The assignment is worth 8 points. Points will be deducted if reference sources are not provided.

List Brand/Company’s Name:

1. Product

What kind of product is this company selling? Briefly list brand/company’s product lines

2. Place

What kind of distribution channel is this company/brand using? 

3. Promotion

What is promotion mix? What is this brand/company’s promotion strategy?

4. Price

What is this company’s pricing strategy?

List reference sources (including websites, links where you got the brand and company’s information)