Marketing

The assignment is as follows:

• Read the news articles posted below in this folder.
• Choose one of the news article options that is of interest to you.
• Prepare a written analysis of this news article using theIndividual Worksheet t  (MS Word) format provided.
• The worksheet is in MS Word. Save it to your desktop and use the format to answer each question using the space required to express your ideas clearly and concisely.
• Follow the format provided. (question & answer)
• Summarize the main ideas expressed in the article in a short paragraph in your own words. What is the main idea of the article? If you use a direct quote from the article, make sure that you attribute it to the author using quotation marks (for example: The reporter/article described the current situation as “a phenomenal opportunity to develop a new market for US-made goods.”)
• Describe the marketing issues or challenges faced by the company in detail
• Make sure that you answer all of the questions thoroughly and thoughtfully.

The points that you earn will depend on how well you follow the specified format, your written analysis - especially the description of marketing issues/challenges and insights/ recommendations, and application of marketing concepts/ terminology.

Make sure that you proof-read your work, check spelling and grammar.