Marketing

In this Team Assignment 1 (Consumer Zeitgeist), you as a team are asked to address the following:

Think and research how the “Consumer of Today” is different from the one in 1997.  Based on this, answer these questions:

- Identify 4 different “Consumer Zeitgeist” trends.

- Discuss each in a para or two.

- Provide two product examples for each.

Your submission should be a typed paper of no more than 3 pages, inclusive of references.  Do not embed any photos or screenshots in the paper.  All references should be in APA format.  Do pay attention to grammar, sentence construction and styling, as they will also be graded.  Write the names of all Team Members in alphabetical order on the paper heading.