Market Segmentation

How might a lawn mower company use segmentation for positioning purposes?  At present,

the manual reel mower market is rather small but growing.  What marketing mix recommendations could be used to significantly expand this market?

Requirements:

• Minimum Page Length – 2 full pages (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.
• Be sure to answer the entire question to receive maximum credit for this task.
• Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.
• All sources should be cited in proper APA format (in-text citations and a reference list).

Due Feb 1st at 10pm