Market Capitalization (Case Analysis)

After reading the case “E-commerce at Yunnan Lucky Air,” reflect on the challenges of the organization as they relate to costs. 

1. Analyze the costs and, using specifics, develop a cost-centered business strategy for the airline to move forward as a profitable firm. 
2. Devise a tactic to differentiate the firm and to support the cost-focused strategy you developed. 
3. How can the tactic be implemented within the scope of the overall strategy? 

 Paper and all citations should be in APA format.