Mark Key 2.2

Bible (version of your choice)

1. Course textbook:
   1. Principles of Marketing: Chapter 3- Consumer Markets and Purchasing       Behavior
   2. Principles of Marketing: Chapter 9- Products: Consumer Offerings.

Must include at least one reference from the course textbook and at least one credible journal article for a minimum of two references. response of at least 400 words 

How does the Consumer Behavior Model help inform your knowledge of marketing and how does it affect implementing the 4P's of marketing?