Mapping Competitive Advantage


Consider how European Airline Industry companies compete.

  1. First, list a range of them - big and small
  2. Use 5 Forces to critically analyse the relevant industry wide factors faced by the airline industry today.
  3. Consider if they compete on differentiation or cost/broad or narrow focus
  4. Provide a graph/chart summarizing the competition of the industry based on your analysis
  5. Using this analysis, develop a strategic group map of the European Airline Industry as a whole
  6. What does this analysis tell you about the industry and companies within it?
    • 4 years ago
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