Managing the multinational

1. How is L’Oréal able to maintain its image as French company, yet remain a global player?
2. How is selling L’Oreal as a brand and an image key to marketing what are otherwise chemical compounds?
3. Describe their international recruitment policies and how are these important to L’Oréal’s conception as a global business.

Have to answer these three questions, total of 1,500 words. Include references. We were given the attached article and can also use other sources.