Managing innovation

 Answer FOUR questions. Each carries equal marks.

Total maximum 2,000 words, 500 words each question.

1. Discuss the relative importance of product/service attributes and organisational factors in successful new product and service development.

2. Discuss the difference between Delphi and Scenario methods, and identify in which circumstances you might use each.

3. Explain the factors which influence the adoption and diffusion of innovations.

4. Explain the four characteristics of a Blue Ocean Strategy, and how innovation can contribute to each.

5. What are the differences between organizational climate and culture, and why are these relevant to managing innovation?

6. In technology-based new ventures, discuss five factors which influence growth.