Managerial Economics Nov 29
Emir7final paper topic: IKEA in Russia: Emerging Markets Strategies and EthicalDilemmas
3 years ago
5
files (3)IKEACASESTUDYFROMBOOK.docx
IKEACASESTUDYFROMBOOK.docx
ManagingGlobalEnvironmentrFINALINTEGRATEDCOURSEPROJECTSPECSANDRUBRICRRFALL20221.docx
IKEACASESTUDYFROMBOOK.docx
IKEACASESTUDYFROMBOOK.docx
ManagingGlobalEnvironmentrFINALINTEGRATEDCOURSEPROJECTSPECSANDRUBRICRRFALL20221.docx
The FINAL INTEGRATED COURSE PROJECT must demonstrate a comprehensive understanding of all the skills and knowledge acquired throughout the course – to analyze, design, and implement integrative strategies to improve the effectiveness of a company’s global competitive position. The following are the case studies assigned to teams:
· Walmart in Africa
· Alibaba versus Tencent: The Battle for China's M-Commerce Space
· Vodafone in Egypt: National Crises and Their Implications for Multinational Corporations (Egypt)
· Ethical Leadership: Ratan Tata and India's Tata Group
· IKEA in Russia: Emerging Markets Strategies and Ethical Dilemmas
The case study requirements must adhere to a 12 page (3) and 15 page (4) APA 6 or APA 7 formatted research paper written in Times New Roman, 12 font, double-space. Below, please find the page guidelines followed by a Rubric.
Page 1: Cover Page
Page 2: Abstract
Page 3: Table of Contents
Page 4: Introduction -- Introduce the case study – Provide Company Description
Page(s) 4/5/6/7/8: ANSWER case study questions AND INCLUDE HEADINGS THAT ADDRESS THE 10 CATEGORIES WITHIN THE FINAL GRADING RUBRIC ESSAY WRITE UP. Discuss responses in detail, citing the text, credible research sources, current periodicals, journals, and statistics, to substantiate your claims.
Page 9-10: Provide 2 charts/graphs – “a picture is worth one thousand words”
Page 11: Conclusion/My Role as Leader
Page 12: Reference Page (References) -- 6 Scholarly References (minimum) Required
Writing Sources include:
1. American Psychological Association. (2010). Concise Rules of APA Style. 6th ed. Washington, DC: Author. ISBN: 9781433805608
1. Writing Resource Guide https://owl.english.purdue.edu/owl/resource/560/01/
FINAL GRADING RUBRIC
|
Team Essay Write Up |
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Company Description |
10% |
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Target Country Description |
10% |
|
Entry Strategy (Ch.6) |
10% |
|
Operations Environment (Ch.8) |
10% |
|
Local Area Profile |
10% |
|
Organization Chart (Ch.8) |
10% |
|
Staffing Policy (Ch.9) |
10% |
|
Leadership & Motivation (Ch. 11) |
10% |
|
Communication Methodology (Ch. 4) |
10% |
|
Control Processes (Ch. 8) |
10% |
|
TEAM ESSAY SCORE |
100% |
|
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|
Team Presentation
|
Oral Flow |
20% |
|
Slides/Aids Appeal |
20% |
|
Analysis Strength |
20% |
|
Connections with course concepts |
20% |
|
Soundness of Overall Strategy |
20% |
|
TEAM PRESENTATION SCORE |
100% |
Individual Component Points for Presentation
|
|
|
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Oral Communication |
25% |
|
Slides/Aids Appeal |
25% |
|
Preparation and Answer to Questions |
25% |
|
Knowledge (Self-evaluation & Presentation) |
25% |
|
Individual Score |
100% |
|
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|
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