Management of technology

  

Study the innovative performance of Apple by answering the following questions: 

1. Describe any three innovative or new products or projects introduced by Apple on global market during the last three years (from 2017 to 2019).

 

2. Evaluate the performance of these three products/projects based on

a. Time to market (considering the time interval of the successive innovations on the same product)

b. The innovation intensity and the technological complexity

c. Market share of every innovative/new product. 

3. What is the most performant project among those you chose? Justify 

4. What are the main business processes and practices used by the company to stay a leader in a hypercompetitive Cell phone industry? 

5. Do these innovations have environmental cost? Explain. 

6. How does Apple manage the risks of environmental uncertainty?