Mal-Mart's Rocky Path From Bricks to Clicks

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1) Discuss the structural characteristics of the online retail Industry, from the point of view of the Five Competitive Forces (Porter) framework. (Porter) framework.

2) Discuss the Wal-Mart online strategy, from the perspective of the Resource Based View of the Firm framework.

3) Discuss the Wal-Mart online strategy, from the perspective of the Competitive Advantage (Porter) framework.

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