Major privacy concerns in employing analytics on mobile data

You need to research the topic and discuss in at least 200-400 words with references. Then, respond to at least two pears in a critical thinking process. A post without a reference will not count as a discussion. 

Questions:

What are some of the major privacy concerns in employing analytics on mobile data?

Some say that analytics in general, and ES in particular, dehumanize managerial activities, and others say they do not. Discuss arguments for both points of view.

How can consumers benefit from using analytics, especially based on location information?

Requirements:

Initial posting by Wednesday

Reply to at least 2 other classmates by Sunday (Post a response on different days throughout the week)

Provide a minimum of 2 references on the initial post

Proper APA Format (References & Citations)