madhu discussion

Today, social media is used for engagement with family and friends, marketing of products and services, employment opportunities, and networking. However, many companies are considering implementing social media capabilities within an organization’s workforce to improve employee networking, organizational learning, training, and knowledge sharing.

• Can social networking be a useful tool within an organization?
• What are the positive and negative aspects of social networking used by the workforce for internal communications and collaboration?
• Would executives support a social networking initiative?  Why or why not?
• How can social analytics help an organization?