MACROECONOMICS

Select one consumer market (country) in your chosen industry and carry out an assessment of its macroeconomic performance. You should select either the largest market or the fastest growing market. It is recommended you make use of the key macroeconomic variables used in Lecture 5 Economic Performance, and make use of benchmarking and comparisons (with the other 3-4 consumer markets of the chosen industry). 

Individual macroeconomic analysis of your chosen country