M4 Assignment 1 Discussion

Assignment 1: Discussion—Marketing Plans and Customer Satisfaction

Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.

Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

Discuss implementation activities that positively impacted customer satisfaction.

Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

Read your peers’ answers.

Provide substantive comments by

contributing new, relevant information from course readings, Web sites, or other sources;

building on the remarks or questions of others; or

sharing practical examples of key concepts from your professional or personal experiences

Respond to feedback on your posting and provide feedback to other students on their ideas.

Make sure your writing

is clear, concise, and organized;

demonstrates ethical scholarship in accurate representation and attribution of sources; and

displays accurate spelling, grammar, and punctuation.

Grading Criteria

Grading Criteria

Maximum Points

Quality of initial posting, including fulfillment of assignment instructions

16

Quality of responses to classmates

12

Frequency of responses to classmates

4

Reference to supporting readings and other materials

4

Language and grammar

4

Total:

40

Rubrics