m2

Prompt: For your second milestone, you will identify the customer segmentation of your approved company, identify key customer segments, and explain why your selected company would adopt the identified customer segmentation. You will also explain how you company would use the customer segment as input into the product pricing strategy. This milestone is due in Module Five.

Specifically, the following critical elements must be addressed:

I. Pricing Management:

1. a)  Customer Categories: Provide a description of the customer categories from a product-pricing management perspective.
2. b)  Organization Categories: Provide a description of how the company would choose to use customer categories for pricing management and why.
   Rubric

Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.