localization global standardization transnational strategy
mcmluckyirishPlease answer the following questions:
- In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?
- What do you see as the main organizational problems that are likely to be associated with the implementation of a transnational strategy? Explain.
- What is the most appropriate organizational architecture for a firm that is competing in an industry where a global strategy is most appropriate?
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