lobbying and persuasion

read the following article

 https://veganfta.com/2021/03/19/the-milk-lobby-really-does-think-youre-stupid/

 and answer the following questions using examples to illustrate their point. 

1) Explain the main techniques of persuasion used in this article.

 2) What is the key message of the article? Explain the elements used that help build credibility around the key message 

word count 1750 words

harvard citation + bibliography