Lifestyle, Demographics, and Cultural Values

 This discussion question has been created to give you an opportunity
to discuss the weekly course topics. Each week, we will have a class
forum and a discussion question. The objective is for you answer the
initial question and then create a dialogue with your classmates about
the course topic for the week.

In terms of consumer behavior, what do we mean by the concept of
culture and cultural values? And, using examples from your reading, to
what extent can we talk about the existence of a ‘global youth
culture’?