Lesson 6 Discussion Post

 Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?  

At least 250 words  

APA Format  

At least 2 references  

One reference can be from the textbook. 

Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers  

The refence for that textbook is: 

Berkowitz, E. N. (2017). Essentials of health care marketing.