Lesson 4 Discussion Post

In terms of decision-making sequences, how would you explain and describe: (a) 25-year-old, health worker who sees the same physician for minor medical needs; (b) the retired individual who calls the state medical society and seeks a second opinion prior to open-heart surgery; (c) the consumer who sees a new brand of headache remedy on the shelf and decides to try? 

At least 250 words  

APA Format  

At least 2 references  

One reference can be from the textbook. 

Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers  

The refence for that textbook is: 

Berkowitz, E. N. (2017). Essentials of health care marketing.