Length: Create a podcast of 8 – 10 minutes duration. Also, provide the script (2-3 pages) in APA format. References: Include a minimum of 3 scholarly references.
7 months ago
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Assignment1InstructionsHM.docx
ASSIGNMENT1RUBRICHM.docx
Assignment1InstructionsHM.docx
Assignment 1: Identify the Importance of Innovation to Organizational Success
Instructions
You are a CMO leading a new innovative product launch. In this role, Your company has requested to interview you to explain the importance of innovation and how it leads to organizational success, even when current strategies have been productive. Develop a podcast about innovation and how it benefits organizations.
In your podcast, you will:
· Define innovation;
· Compare innovation and creativity; and
· Explain how innovation leads to organizational growth and success
Requirements
Length: Create a podcast of 8 – 10 minutes duration. Also, provide the script (2-3 pages) in APA format.
References: Include a minimum of 3 scholarly references.
The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University's Academic Integrity Policy.
Grading
This assignment is worth 10 points and is due on Sunday. Refer to the rubric for more specifics on how this will be graded.
ASSIGNMENT1RUBRICHM.docx
|
Criteria |
Exceeds All Expectations (94-100%) |
Exceeds Most Expectations (90-93%) |
Meets Expectations (83-89%) |
Below Expectations (73-82%) |
Does Not Meet Expectations (0-72%) |
Criterion Score |
|
Identified a definition of innovation |
3 points Student identified a clear definition with sound support for the choice. |
2.79 points Student identified a definition and provided an explanation which needed more substance. |
2.67 points Student identified a definition with no support for its appropriateness. |
2.46 points Student identified a definition without accompanying explanations as to why the definition was appropriate. |
2.16 points Student did not define innovation. |
Score of Identified a definition of innovation, / 3 |
|
Developed a comparison between innovation and creativity |
3 points Student provided a clear comparison with sound support. |
2.79 points Student provided a comparison with an explanation which needed more substance. |
2.67 points Student provided a comparison with no support for its appropriateness. |
2.46 points Student provided a comparison without accompanying explanations as to why the definition was appropriate. |
2.16 points Student did not provide a comparison. |
Score of Developed a comparison between innovation and creativity, / 3 |
|
Discussed how innovation leads to organizational growth |
3 points Student developed a clear discussion with sound support. |
2.79 points Student developed a discussion with an explanation which needed more substance. |
2.67 points Student developed a discussion with no support for its appropriateness. |
2.46 points Student developed a discussion without accompanying explanations as to why the definition was appropriate. |
2.16 points Student did not provide a discussion. |
Score of Discussed how innovation leads to organizational growth, / 3 |
|
Podcast script follows APA standards. |
1 point Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. |
0.93 points Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. |
0.89 points Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. |
0.82 points Student used some correct grammar, punctuation, and (when applicable) APA formatting. |
0.72 points Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. |
Score of Podcast script follows APA standards., / 1 |