Last DB

First Exercise - Chapter 14 - List the five parameters msnbc.com used to measure the ROI of the launch campaign. Discuss the “new” metrics that some companies apply to advertising today. (5 Points)

Second Exercise - Chapter 14 - Identify the basic principles that increase a print ad’s likely impact on the reader. 

Third Exercise -  In this Discussion Forum describe what has been the most significant, and maybe the most eye-opening advertising concepts you learned this semester.