KPI

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KPITemplateExample.pdf

Example Template for Designing Key Performance Indicators

Grow Customer Satisfaction.

(Customer Perspective)

Board of Directors and Marketing Team.

To what extent are our customers satisfied with our service?

The indicator will be used to assess and report on our customer success internally. It will not be used to assess performance of individuals or to determine bonus payments.

Net Promoter Score

Grow Our Profits.

(Finance Perspective)

Board of Directors and Finance Team.

To what extent are we generating bottom-line results?

The indicator will be used to assess and report financial performance internally and externally. It will also be a key indicator to determine executive pay.

Net Profit

Example 1 Example 2

Strategic Goal:

Name the strategic objective, which is being assessed with this indicator.

Audience / Access:

Name the key audience for this indicator and clarify who will have access rights to it.

Key Performance Question(s):

Name the performance question(s) this indicator is helping to answer.

How will and won’t this indicator be used? Describe how the insights this indicator generates will be used and outline how this indicator will not be used.

Indicator Name:

Pick a short and clear indicator name.