Kim Woods

• Tell us your favorite product that you purchased using social media and what positioning statement the company used.
• Make sure you include the information from the fill-in-the-blank positioning statement.
• Also, state your opinion on how well social media clearly portrayed the positioning statement.

Brand Positioning Statement: 

To ________________[insert target group, users/need]______________________________, 

_______[insert brand name]_________ is the brand of _________[insert competitive 

framework]_______ that _____________[insert point of differentiation benefit]__________ 

because ______________[insert two reasons why]__________. 

The brand character is ______[insert brand character]____________________.