Keynows

 Part One 300 words for each part. Please answer each question. References

Using the top 100 U.S.-based brand you selected in Unit 1, analyze its current ads or commercials in terms of brand equity based on concepts touched upon in your textbook or in past marketing classes. You will need to include at least 3 ads or commercials in the analysis. One ad should be older* (if possible). *Older can mean last year or even a vintage ad will work.

1. 1. Describe the three ads or commercials and include the link if applicable. Note: A popular online video-streaming Web site has numerous vintage and new commercials to view.
2. 2. What is the overall message of the brand? Explain in depth.

Part Two

Using one of the advertising models mentioned above, analyze the techniques being used in the three ads.

Since you are engaging in research, be sure to attribute the sources in a professional manner.