Keynows

Please answer each question. 300 words for each part, reference

Part 1

• THE CHOSEN BRAND: Identify one well-known brand and describe what draws you to that brand. You must analyze your own brand behavior using concepts from this week's readings and lectures. Sharing demographic traits that may explain the brand attraction is necessary.
• THE COMPETITION: Describe a major competitor of the brand and compare the two brands in terms of positioning.
  • Are they positioned differently?
  • What are the points of parity?
  • What are the points of differentiation?

Since you are engaging in research, be sure to cite the source(s) in APA format.

Part 2

Interactive Reply 1:

Critique the Analysis section of one classmate's post. Does the research support the response? Is sound theory used? Explain your answers and provide guidance if needed.

Interactive Reply 2:

Pick one student's post regarding the brand manager application. What can you add to the post? Provide back-up for your opinion.

The two interactive posts should be substantive in nature and showcase mastery of the concepts and your professional marketing and business communication skills. Apply your knowledge. Do not simply state that it is a good or bad idea, specify why and be detailed in your explanation.