Keynows

 5-6 pages, references

Complete the following for this assignment:

• Select a specific area in marketing, such as buyer behavior, buying experience, marketing to vulnerable audiences, ethics in marketing, customer relationship management, or customer satisfaction. –
• Choose 6 research-based scholarly articles of interest that relate to your chosen topic—3 qualitative articles and 3 quantitative or mixed-method articles. Summarize the problem addressed in each article, and identify whether the research is qualitative, quantitative, or mixed-method. 
• Identify the following in each article: 
  • Sample population
  • Limitations of the study
  • Findings