Keynows

 Part 1 (300 words for each part and references)

• Put together a structured focus group of 3 people who have the  recent purchase of a similar big-ticket item in common (e.g., house,  vehicle, television, higher education).  
  • Find out how the model applies to the purchase through focus group findings.
• Your focus group questions must measure how the consumers navigated the steps of the models to arrive at a purchase.  
• Compile the findings in a table.  
  • The table should include pertinent demographic information about the participants.  
  • Be sure to list the structured questions used in the focus group.
• Because you are engaging in research, be sure to cite your source(s) in APA format. 

Part 2

• Interactive Reply 1: 
  • Analyze the focus group results of 1 classmate from the point of  view of a marketing manager charged with selling the major purchase  discussed.  
  • Is there sufficient information?  
  • What would you like to see in future studies? 
• Interactive Reply 2: 
  • Analyze the focus group results of 1 other classmate from the point  of view of a marketing manager charged with selling the major purchase  discussed.  
  • Is there sufficient information?  
  • What would you like to see in future studies? 

The two interactive posts should be substantive in nature and  showcase mastery of the concepts and your professional marketing and  business communication skills. Apply your knowledge. Do not simply state  that it is a good or bad idea; specify why, and be detailed in your  explanation.

Week 3 Interactive Responses