Kaiser Permanente marketing

5 slide PowerPoint presentation:

1.What are the pros and cons of the Kaiser Brand?

2.What should Kaiser do to expand membership within the consumer and employer markets?  

3.Should Kaiser move away from the 8 year old Thrive campaign for something new given the commoditization of wellness initiatives? 

4.Should Christine Paige resist the pressure to deliver hard metrics?  What metrics would you recommend?