JWI 515 WEEK 9 DISCUSSION

The Pitfalls of Globalization  

In  Prichard's article in this week's materials, he quotes Robert Salomon, a  professor of international management. Salomon says: "The problem is  that managers systematically overestimate the benefits of  globalization and underestimate its costs." With this comment in mind,  think about your company and the overseas country you chose to research  in this course. 

Imagine  that your company's executive team has decided to expand to the target  country that you researched, whether you recommended this course of  action or not. Then respond to the prompts below:  

• Remind your peers what company and product, and which overseas country you chose for your assignments 
• Will your company's existing business model work in the overseas target country? Why or why not?  
• What are the major differences between the culture of your home country and your overseas target country? 
• Why might it take longer to establish your business in the overseas target country than your managers expect? 
• What advice would you give to the project lead on how to prepare for expansion into this overseas market? 

NOTE: MORE THAN ONE ANSWER POSTED CHOOSE ANY