JWI 515 WEEK 7 DISCUSSION

Consumer Emotions and Price Elasticity 

Using a core product or service at your company, address each of the following points: 

• Assess your product/service in terms of price elasticity of demand:   
• Is it elastic or inelastic? 
• Support your answer with a clear rationale 
• Describe the consumer's emotional experience when using your product/service: 
• What emotion does this product/service elicit from its users?  
• What recommendations do you have for evaluating and improving its emotional impact?  
• In the article The Last Mile, Soman argues leaders do not focus enough on where consumer decisions actually get made:   
• What does the customer experience look like? 
• What recommendations do you have for evaluating and improving the customer experience?

NOTE: MORE THAN ONE ANSWER POSTED CHOOSE ANY