Journal VII

Suppose a firm uses sugar in a product  that you purchase. The firm vertically integrates by purchasing sugar  farms that produce the sugar organically and in a way that makes it also  sustainable for the environment. How would that influence your demand  for that product? What other purpose than profitability might cause the  firm to make this decision to vertically integrate in this way? Your journal entry must be at least 200 words in length. No references or citations are necessary.