ITM CAPSTONE

ASSIGNMENT: From Chapter 2, page 59; answer Jobs vs. Cook case.   Answer all questions asked.  This will be automatically submitted to  turnitin.  You have the option to resubmit up until the due date.

Steve Jobs was a strong, charismatic leader who cofounded Apple and  is credited with much of the success of the company. Some believe that  Tim Cook, who became CEO in 2011, embraces a more collaborative  leadership style. Do research to compare and contrast the leadership  styles of the two CEOs. (You may wish to view the 2013 movie JOBS, which  portrays the story of Steve Jobs’ ascension from college dropout to  Apple CEO.) Which CEO—Jobs or Cook—do you think developed and executed  the most effective strategic plan? What evidence can you find to support  your opinion?