IT improve the customer experience

How can IT improve the customer experience. Use your own experience as good or bad examples.

Forum rules:

• Your answer must be substantive, which usually requires 300 words or more
• Your answer must be well written and well organized
• Your answer must include one properly formatted APA in-text citation to a scholarly reference. The full reference must be provided at the end of your answer with a link if one is available. 
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Post two replies to your classmates 

• Your replies should be meaningful, which means they should engage your classmate in discussion focused on the forum questions. Usually this requires 150 words or more.
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