Introduction to Marketing

Primary Response is due by Sunday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).

Primary Response: Within the Discussion Board area, write 400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

For this Discussion Board, please complete the following:

Tina is a coffee drinker and does not like to make coffee at home. Her favorite coffee is Starbucks™. She buys Starbucks at least three times a week. Reviewing the Product, one of the four Ps of Marketing, what is Tina buying and is the customer demand being fulfilled? Why or why not?

Tip: A product is a good or service that a company offers, fulfilling a customer demand.