INTRODUCTION TO BUSINESS ANALYTICS

First, you would like to understand the nature of this dataset by creating a variety of descriptive statistics and visualizations. You would like to find answers to questions such as: - What is the distribution of customers according to the given demographics, such as age, education, income? - What is the distribution of spending by merchant category, customer demographics, etc.? vSecondly, you  would like to run predictive models on this dataset to make estimations  such as: - To which customer characteristics are certain spending  behaviors (such as weekend shopping, evening shopping, luxurious  shopping) linked to? - What are some common groups of customers who  exhibit similar demographics and/or shopping behavior? - If a marketing  promotion in a certain product/service category is to be offered, which  customers are more likely to respond to it? Your goal is to answer these  and similar questions to the maximum possible extent using descriptive  analytics tools as well as p