Introduction to big data

Instructions

Listen to the following video and read the accompanying web post about Verizon Wireless.  https://www.teradata.com/Resources/Videos/Verizon-Wireless-Employing-Unified-Data-Arch

Use the video/web post along with other Web resources to discuss and answer the following questions: 

1. What is Big Data?

2. What is Big Data for Verizon Wireless?

3. What is the Unified Data Architecture? What are its components?

4. How does the Unified Data Architecture help leverage Big Data?

5. Describe how Verizon Wireless uses the Unified Data Architecture to analyze Big Data. 

Consider this example of how Big Data is leveraged in organizations. Describe another business situation that involves Big Data (you can use a real company situation) and how the business can use the Unified Data Architecture to leverage Big Data