internet and communication assignment

· Through the internet and communication major, Answer these questions as:

1- Comment on Measurement Hierarchy, Measures as an Agent of Change or the usage of leading vs lagging indicators? 

2- What are ways to engage a general target audience to positively contribute to a new strategic objective?

3- Differentiate between creating awareness of a strategic initiative and a specific call to action?

4- Describe the challenges of communicating messages during times of profound change?

5- Describe the challenges of communicating messages during times of profound change?

· Each answer should be one paragraph. At least 200 words for each paragraph.