International Marketing Management

  

Personal Reflection Question - Total Marks - 20 (max word limit- 400) 

I. Choose a company you work for or any company of your liking or a specific product.

1. Briefly explain about the company or the      product which you chose. (Mention the background, vision, mission, and why      you chose)  (5 Marks, 100 words)
2. Do a business environment analysis using      Porter 5 Forces Analysis for the company or the product you chose and      interpret the results in your own words. (5 Marks,100 words)

II. Assume the company you work/or any other company wants to expand a product  to a new country or wants to launch a new product

1. Briefly explain about the company/product and      why you think this company’s move will be a success (5 Marks, 100      words)
2. Perform a 4 P’s (marketing mix) analysis on      the new product to be launched and write a recommendation to the company      based on the analysis results about the go-to-market strategy for the      same. (5 Marks,100words)