International Marketing

Country Research Assignment

Each student will conduct research on a particular country (other than the U.S.) that

covers at least two of the following three areas:

1. Important and distinct cultural factors, e.g. religion, language, family, values, rituals, etc.

2. Interesting marketing practices, such as unusual laws concerning advertising, product

labeling, environmental issues and intellectual property; popular, yet unusual, advertising

techniques

3. Common business etiquette and practices companies should be aware of when

conducting business in the country of interest

Your assignment should be 3 pages, double spaced, 12 pt., and Times New Roman font. Be

sure to include your references. This assignment is due at the end of the course. Please feel

free to email me if you have any questions.