international marketing

1.Based on the reporting in the case and your own experience, how does “coffee culture” vary around the world? 

2. Do you think Starbucks will succeed in Italy? 

3. Why do entrepreneurs in many parts of the world open coffee shops? 

4. What accounts for the popularity of coffee pods and capsules marketed by Nestlé, Keurig, and other companies? 

5. If you are a coffee drinker, are you participating in coffee’s “third wave”? Why or why not?

Answer these questions.