International Business about fast food

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Read the attached document and answer the questions.

Essay format, minimum one full typed page double spaced

Questions:

Why is McDonald’s no longer the largest fast food chain?

Why do you think they selected the healthy alternative?

How should McDonald’s approach the millennials- id in the US and Worldwide (the markets are different).

Why did the McWrap flop in the US and worldwide?  Do you have any recommendations?

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Dr Michelle Maya
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Michelle_Michy
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